Trusted by B2B SMB Leaders

Teaching new tricksto small business teams

Fractional product management execution for small and medium-sized B2B companies. Supercharge your website, marketing, and sales teams with collaboration techniques from the tech industry.

We solve "The Innovation Paradox" of Growth

Every growing business faces the same challenge: the very growth that signals success can become the barrier to continued innovation.

Company size: 1-5

New owners innovate fast:

Early stage business owner managing all aspects - Operations, Customers, Finance, Website, Marketing
  • •Owners have access to all the ground level details
  • •They act quick and innovate
  • •They need more staff to grow
Company size: 5-50+

Communication gaps slow innovation:

Growth stage business owner managing multiple teams - Sales, Operations, Finance, Marketing teams all reporting to owner
  • •Siloed teams create knowledge gaps
  • •Separate priorities between developers, marketing, and sales
  • •Execution gaps where strategy doesn't translate into measurable outcomes
Company + Frontside 180

Frontside 180 closes the gaps:

Growth stage business owner managing multiple teams - Sales, Operations, Finance, Marketing teams all reporting to owner
  • ✓Fractional engagement - expert guidance and execution without full-time overhead
  • ✓Collaborative processes amplfy developers, marketing and sales efforts
  • ✓Proven product management techniques translate stategy into success

Services built for B2B SMBs

Flexible, fractional consulting designed to deliver immediate value and lasting impact

Messaging & Positioning Reset

2-4 weeks
Sales
Marketing
Product

Discover what customers really need and translate that into clear messaging that resonates across all touchpoints.

WHAT'S DELIVERED:

  • ✓Customer interview synthesis
  • ✓Value proposition refinement
  • ✓Positioning framework
  • ✓Team alignment workshop

Conversion Lift Kit

4-6 weeks
Marketing
Sales
Leadership

Audit and optimize your funnel to turn more visitors into qualified leads and customers.

WHAT'S DELIVERED:

  • ✓Full funnel audit
  • ✓Conversion optimization plan
  • ✓A/B testing roadmap
  • ✓Implementation support

Fractional PM Retainer

3+ months
Custom

Ongoing strategic guidance and execution support to keep your teams aligned and moving toward measurable outcomes.

WHAT'S DELIVERED:

  • ✓Weekly strategic sessions
  • ✓Roadmap and priority management
  • ✓Team coaching and facilitation
  • ✓Quarterly outcome reviews
Professional headshot

Why Frontside 180

As a former product manager in the tech industry, I've experienced firsthand the power of cross-functional collaboration. I've worked alongside developers, marketing teams, and sales teams to ship products that truly matter to customers and drive business growth.

The secret wasn't just having the right people—it was having the right frameworks, processes, and shared language that allowed different disciplines to work together seamlessly toward common outcomes.

I founded Frontside 180 because I saw that small and medium-sized B2B companies face the same collaboration challenges as tech companies, but often lack access to experienced product leadership. Through fractional consulting, I bring proven techniques that have worked at scale to help your teams align, execute, and deliver measurable results.

Expertise Areas

  • •Product Management
  • •Agile & Lean Methodologies
  • •Cross-Functional Leadership
  • •OKRs & Metrics
  • •B2B SaaS Experience
  • •Team Facilitation

Let's Start the Conversation

Schedule a free consultation to discuss how we can help your teams work better together

What to Expect

Response within 24 hours

I'll review your inquiry and reach out to schedule a call

30-minute discovery call

We'll discuss your challenges and explore potential solutions

Tailored proposal

Receive a customized engagement plan with clear deliverables

Availability

Currently accepting 2-3 new clients per quarter for fractional engagements.